SportsIcon Partners With the Professional Fighters League To Create The PFL Metaverse Experience

2 min readNov 14, 2022


SportsIcon are delighted to announce a partnership with the Professional Fighters League — the fastest growing and most innovative sports league, to create the PFL MMA Metaverse. The innovative partnership will see the PFL expand into web3 and interact with fans in fresh, engaging ways.

“I am excited to announce the Professional Fighters League is partnering with industry leader SportsIcon to create the PFL’s innovative MMA Metaverse experience for fans around the world,” said PFL CRO Jon Tuck. “The PFL’s new Metaverse platform will drive increased fan engagement as well as provides league sponsors with organic activation opportunities within this new and interactive space.”

For the Professional Fighters League’s devoted following, the most youthful in sports and web3 natives, SportsIcon, one of the top sports NFT platforms, will build a sports universe around the PFL and its elite fighters.

“SportsIcon is a leading Web3 innovator dedicated to sport. We have a mission to bring fans closer to the sport they love, be that through NFTs, the Sports Metaverse, or supporting Future Icons. We are delighted to partner with the PFL, an incredibly forward-thinking organisation crafting the future of MMA for fans, fighters and brands.” says SportsIcon Co-Founder and COO, Alexi Yovanoff. “We are thrilled to get going and bring the best of Web3 to the PFL family.”

Elite fighters from all over the world play in the PFL’s Regular Season, Playoffs, and Championship, making it the first and only MMA league with a real sports-season framework. The top four fighters in each division by point total advance to the win-or-go-home Playoffs, which are followed by the greatest MMA event of the year, the PFL World Championship, where the $1 million first-place reward is awarded to the victor.

The №2 MMA organisation in the world, Professional Fighters League, has a stellar talent list. PFL provides MMA fans with a distinctive, cutting-edge offering and live event coverage in 160 countries on top distribution platforms.

PFL airs the U.S on ESPN and ESPN+ and broadcast and streamed worldwide to 160 countries, with partners including Channel 4, DirecTV, RMC Sport, Eurosport, Sky Sports, and more. The PFL roster is world-class, with 25% of PFL fighters independently ranked in the top 25 in the world. The PFL proprietary SmartCage data and analytics platform powers real-time betting and provides next-gen viewing experience.; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)




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